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“When the function is addressed honestly, emotion arises naturally”.
After 12 years in the wine industry, he came to furniture-making business through craftsmanship and art, having struck acquaintance with a cabinet-maker. This meeting marked a turning point — it was then that the idea of creating his own furniture brand emerged. And in a year, it was made a reality: in July 2017, the first items were produced.
Oleg Granovsky is the founder and ideologist of the brand.
Each item with its own character: restrained but expressive.
The "Helepolis" furniture collection is named after one of the most famous siege towers of the ancient world. The collection of items is made in a signature geometric shape of siege structures of that time, the body of which primarily came from the functional necessity and symbolized indestructibility and threat.
[1] Aesthetics and style
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Form is a way to express it.
[2] Values
The idea comes first
When a solution is found, beauty emerges naturally.
Function gives rise to aesthetics
Its nature determines the character of the item.
Material is a partner
Not a single line without a purpose.
Precision
Every item replies to its own “why” and has its own place.
Originality
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People who are looking for an item with a character — something that may become the focal point of space.
The ideal project is when the client shares the vision and trusts the process: only in this case the item becomes a living continuation of the design.
[3] Target audience
GRANOVSKY creates furniture and speaks the same language as architects, designers, and collectors who think in terms of space and appreciate the sense in every detail.
Each series is limited in order to preserve authorship and quality control.
Each item is the result of research, not mass production. Each object combines handcrafted precision with modern technology, preserving the character of the craft.
GRANOVSKY creates not much, but precisely.
Sizes and materials can be customized, but not ideas — the integrity of the solution is more important than compromise.
[4] Production and process
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The influence of the Scandinavian and the Japanese schools is evident in the clarity of solutions and respect for the material.
The furniture fits organically into the private interiors, galleries and hotels — places where an item can speak for itself; the light is soft, the lines are clear, the wood is warm — the space speaks through form.
[5] Context and inspiration
The brand exists at the intersection of architecture, art and craftsmanship.
Chairs
Classic carpentry joints
GRANOVSKY chooses the way of precision over quantity.
It is important for him to be where form matters.
His way is one of professional recognition and participation in the international dialogue of ideas, where precision, authorship and honesty of form are appreciated.
[6] Ambition